The Ask Highlight sauerkraut as an innovative, versatile cooking ingredient with added health benefits.
The Solution A month-long culinary experience putting sauerkraut on center stage and helping Washington D.C. area foodies discover and taste sauerkrautʼs endless possibilities with the support of Top Chef alums Spike Mendelsohn and Mike Isabella. Five influential, local chefs served as brand ambassadors and demonstrated sauerkrautʼs versatility with a signature dish on their menus throughout the month of September for KrautRocks!D.C. foodies dined, tasted, and voted for their favorites. KrautRocks.com featured webisodes, cooking demos, a sweepstakes, recipes and downloadable coupons.
Role Conceptual Development / Creative Ideation / Design Execution / Presentation Development