The Ask Leverage Verizon's IndyCar sponsorship to highlight Verizon as a technology and lifestyle leader.
The Solution Activated both on and off track. Using IndyCar assets and drivers to showcase the newest technology that Verizon has to offer: connected car, connected home, NFC technology, mobile pay, and wearable fitness tech. Rise awareness and affinity for both Verizon and IndyCar while driving home the message that Verizon and IndyCar drive technology.
Role Conceptual Development / Creative Ideation / Design Execution