The Ask Educate animal lovers and pet owners about the importance of preventative health care for pets, the role of nutrition and how Hill’s can help transform pets’ lives.
The Solution Engage with consumers at various events across the country including pet expos, fairs, women’s shows and conferences. A custom-built app asks pet owner about their pet and recommends what Hill's products are right for them. A photo opportunity captures leads and sends a custom email with sharable photo and food recommendation
Role Conceptual Development / Creative Ideation / Design Execution