The Ask Appeal to the elusive and tech savvy audience attending VANS concerts while raising thier awareness of the Air National Guard. Showcase technical career fields for qualified recruits.
The Solution We created Air Taptics, a unique gaming App developed specifically for the Air Guard. Participants were encouraged to test their App-titude and receive cool stuff like drawstring backpacks, guitar picks, free music downloads and concert pins. Attendees were also able to check out real gear worn by Battlefield Airmen Special Ops teams and learn more about the diverse functions of the Air Guard, high tech nature of its career opportunities, as well as benefits of enlistment and service.
Role Conceptual Development / Creative Ideation & Execution / Presentation Development