The Ask Introduce consumers to Chobani's newest offering, Chobani Oats. Drive trial by disruppting consumers morning commute and drive home Chobani's promise of breakfast beyond expectations.
The Solution Pop-up sampling areas outside major transportation hubs in Chicago, Washington D.C. and Boston gave commuters cups of Chobani Oats to start their mornings in an unexpected way. “Cho-ffeurs” were standing by, offering free pedicab rides to work as commuters relaxed and enjoyed their breakfast-on-the-go while they too, were on the go.
Role Conceptual Development / Creative Ideation / Presentation Development