CHOBANI OATS SAMPLING
The Ask Introduce consumers to Chobani's newest offering, Chobani Oats. Drive trial by disruppting consumers morning commute and drive home Chobani's promise of breakfast beyond expectations.
The Solution Pop-up sampling areas outside major transportation hubs in Chicago, Washington D.C. and Boston gave commuters cups of Chobani Oats to start their mornings in an unexpected way. “Cho-ffeurs” were standing by, offering free pedicab rides to work as commuters relaxed and enjoyed their breakfast-on-the-go while they too, were on the go.
Role Conceptual Development / Creative Ideation / Presentation Development